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May 23, 2007
New Challenges
Clement Mok gives his perspective on why advertising is broken and the new models that are replacing the outdated system. Meanwhile Pete Blackshaw, Chief Marketing Officer at Nielsen BuzzMetrics, discusses the use of data-mining technology and deep research to measure CGM (consumer generated media) for clients.
Posted by miosite at May 23, 2007 4:22 PM
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