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June 29, 2006
One Word Equity
Lord Saatchi of Saatchi & Saatchi and now M&C Saatchi fame has come up with his new management fad - 'One Word Equity' - John from Brand Tarot takes a look at this pointless attempt to revitalise the advertising industry.
Posted by miosite at June 29, 2006 2:37 PM
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