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October 5, 2005
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What happens when you fill your TV programmes with products (for a fee) but then sell your programme to a commercial free channel?
In many European countries like Britain and Germany, paid product placement is still officially off limits. But in America, billions of dollars is made by weaving brands into content - the IHT looks at what the BBC had to do to blur out logos in the latest series of 'Spooks'.
Posted by miosite at October 5, 2005 3:14 PM